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Lawrence
Ha`aha`a
USA
1597 Posts |
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Retro
Ahonui
USA
2368 Posts |
 Posted - 02/23/2011 : 09:37:40 AM
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| Fascinating piece, Lawrence, thank you. And one thing that is outside of that article's scope, but can still be implied from it, is that the "business" aspect of selling music is moving further into the hands of the music-makers themselves, and less under the control of large international mega-merged corporations. |
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wcerto
Ahonui
USA
5052 Posts |
Posted - 02/23/2011 : 11:53:04 AM
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| So then, Gregg, how does one get a song to play on the radio? I think the artist has absolutely nothing to do with that. If it did, then everyone's music would get airplay. |
Me ke aloha
Malama pono,
Wanda |
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Retro
Ahonui
USA
2368 Posts |
Posted - 02/23/2011 : 12:24:47 PM
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Radio airplay is of far less concern to the industry as it used to be; fewer younger people (= the ones with the most money to spend on music) than ever turn to commercial radio for their music.
Non-commercial radio is still a viable source for much new music, but more people get their new tune fix from internet-based resources. |
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wcerto
Ahonui
USA
5052 Posts |
Posted - 02/23/2011 : 1:08:03 PM
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| Then how does one market one's music? |
Me ke aloha
Malama pono,
Wanda |
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Retro
Ahonui
USA
2368 Posts |
Posted - 02/23/2011 : 1:51:43 PM
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| Live performance/touring and internet. |
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thumbstruck
Ahonui
USA
2168 Posts |
Posted - 02/23/2011 : 2:29:40 PM
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"How do you get to Carnegie Hall?"
"Practice, lots of practice." |
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Retro
Ahonui
USA
2368 Posts |
Posted - 02/23/2011 : 2:45:41 PM
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By Subway:
A, B, C, D, or 1 to Columbus Circle
N, Q, R, or W to 57 St./Seventh Avenue
E to Seventh Avenue |
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thumbstruck
Ahonui
USA
2168 Posts |
Posted - 02/23/2011 : 3:53:18 PM
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| Ah, yes, the B. On Sundays out in the west end of Brooklyn, one could smell the "red gravy" cooking while riding the elevated train. |
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Auntie Maria
Ha`aha`a
USA
1918 Posts |
Posted - 02/23/2011 : 6:19:09 PM
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As a non-commercial station, KKCR here on Kaua`i welcomes submissions from indie artists -- in all genre of music. You can check out the variety of music programs we offer, at www.kkcr.org
Mail demos to:
Music Director
KKCR-FM
PO Box 825
Hanalei HI 96714
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Auntie Maria
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My "Aloha Kaua`i" radio show streams FREE online every Thu & Fri 7-9am (HST)
www.kkcr.org - Kaua`i Community Radio
"Like" Aloha Kauai on Facebook, for playlists and news/info about island music and musicians!
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Retro
Ahonui
USA
2368 Posts |
Posted - 02/23/2011 : 8:02:44 PM
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Like I said:quote:
Originally posted by Retro
Non-commercial radio is still a viable source for much new music...
Auntie Maria confirms it further. Do as she suggests. |
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wcerto
Ahonui
USA
5052 Posts |
Posted - 02/24/2011 : 01:47:45 AM
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One time I went with Paul to a very small venue (i.e., high school auditorium) to see some bluegrass guy...can't even quite remember his name, maybe like Larry Sparks or something like that. And this guy had to tell you between every stinkin' song he did about his tapes for sale out in the lobby. After a few songs into the show I was already tired of hearing him hawk his tapes.
On the other hand, how cool is it to be able to go out in the lobby and talk story with John and Jerry Koko, Moon Kauakahi, and Keoki Kahumoku (Herb Ohta, Jr. was there but he seems to be the quieter type). And then have them sign your CD. Same same for our very first live Hawaiian music concert ever: Patrick Landeza & Cyril Pahinui in Kent, OH at the Kent Stage. They would TALK to you, not just peddle their tapes. But for us, it was way swell to have them peddle their tapes, because how else are you going to get the music in Ohio? That was before we knew about Mele.com. (Thanks, Auntie Maria!!!).
And I am telling you that Mele.com was THE way we grew our Hawaiian music collection. The way we found out about new releases was through the e-mails we would get from Mele.com. Or going to the web site and looking at the new releases. And the search function there helped me to research a particular song that had caught my ear or my interest...I would find all the people on Mele.com who had recorded that song and listen to the sound samples for all of them and then make my selection on which CD I wanted to buy. And buy we did. We still buy CDs. And now, I even sometimes download MP3 kinda stuff from iTunes and CD Baby and stuff like that.
But somehow it has to be marketed.
I even like a preview video on You Tube. Some artists do that. Mountain Apple seems to do that when they have something new to market. Maybe other Hawaiian music producers/marketers might want to utilize You Tube. There is a HUGE group of people who know You Tube as a lifeline toward hearing "live" Hawaiian music and is a GREAT marketing tool.
People have to hear your music in order to want to buy it. Throwing us (the hungry public far AWAY from the West Coast of the U.S.) a bone through a couple minute video on You Tube might help make you some money. |
Me ke aloha
Malama pono,
Wanda |
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thumbstruck
Ahonui
USA
2168 Posts |
Posted - 02/24/2011 : 06:19:35 AM
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When recorded music became available, the sheet music publishers were up in arms (lack of control of the recordings). When the control of the issue was resolved (the tassle loafer boys won) the same controversy about control came with the advent of radio. There are some that would control anyone whistling a tune or song, maybe even with technology, the actual thinking of a musical phrase. "When they say it's not about the money, it's about the money."
Humans: Some, because of fear, seek to control others. Some, because of fear, relenquish control to others. Some, despite fear, don't wish to control others but don't wish to be controlled (these are usually viewed as suspect, if not out right persecuted). |
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mike2jb
Lokahi
USA
213 Posts |
Posted - 02/24/2011 : 10:53:00 AM
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quote:
Originally posted by wcerto
People have to hear your music in order to want to buy it. Throwing us (the hungry public far AWAY from the West Coast of the U.S.) a bone through a couple minute video on You Tube might help make you some money.
Here's an article from one of the local free weekly rags about a pair of musicians said to have found success partly through YouTube, without ever producing a CD and without ever signing with any recording company. Unfortunately, the author doesn't really define "success". |
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Mika ele
Ha`aha`a
USA
1493 Posts |
Posted - 02/24/2011 : 12:24:00 PM
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What was interesting is the charts represent the "music industry" as gross sales adjusted for inflation and population growth.
What would be MORE interesting is the change in revenue to artists.
The "music business" has been in business to make a profit, which can or may not be in line with rewarding the artist that created the music. Is there a profit incentive for future musician to create music? One look at a rapper in a mansion with gold teeth and chains everywhere may not be enough to convince young people to pursue a music career -- heaven knows it doesn't pay to be a classical or orchestral player. |
E nana, e ho'olohe. E pa'a ka waha, e hana ka lima. |
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rendesvous1840
Ha`aha`a
USA
1055 Posts |
Posted - 02/24/2011 : 3:34:28 PM
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There's tens of dollars to be made in old time mountain music. Those who play it do so out of love for music. More specifically, love for music that embraces participants, rather than showing off for the audience. In the old days, those who didn't play the music were called DANCERS.
"Be kind to the band, they never get to dance."-Unknown
"Somehow over the last generation music has moved from the garage party to the concert stage.It has become something to listen to rather than participate in. There is a sense today that singing is reserved for those who are really good at it. Still, many people yearn to kanikapila."-He Mele Aloha,Wilcox,Hussey,Hollinger,Nogelmeier
Unko Paul
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"A master banjo player isn't the person who can pick the most notes.It's the person who can touch the most hearts." Patrick Costello |
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The Real Death of the Music Business
